AIM
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ATTITUDEINTEGRITYMINDSET

Motivation for character, not performance.

Not about winning. About how you show up when nobody is keeping score.

Get the daily AIM line See the posters
Three AIM posters framed on a linen wall above a walnut console: Solo Be Kind, But You Can Things You Can Control, and Solo Be Present. Watermarked preview mockup.
Preview mockup. Watermarked art, framed.

Find AIM on

The AIM code.
Ten things that are up to you.

You do not get to pick the day you get. You do get to pick how you meet it. The code is a short list of things that are always in your hands, no matter what the day does.

  1. 01

    Be Grateful

    It is not a matter of fact. It is a matter of perception.

  2. 02

    Be Patient

    Nothing worth having shows up on your schedule.

  3. 03

    Be Kind

    You can be the light at someone's darkest hour.

  4. 04

    Be Accountable

    Everyone already knows what you couldn't control. Name the part that was yours.

  5. 05

    Be Dependable

    Dependable is not something you say about yourself.

  6. 06

    Be The Example

    You will not convince them with words.

  7. 07

    Be Purposeful

    Nobody is going to hand you a reason to keep going. Pick one.

  8. 08

    Be Present

    Being in the room is not the same as being there.

  9. 09

    Be Teachable

    Everybody stops learning at some point. Most of them don't notice.

  10. 10

    Things You Can Control

    Your effort. Your word. Your attitude. Your attention. Start there, and the rest gets quieter.

Aim for the center. Wherever you land, you are still on the target.

The posters.
Three ways to hang the code.

29 posters in three series. Each one takes a line of the code and lists twenty things you can do with it today. Tap any poster to see it larger. Previews are watermarked. Prints are not.

Series 1But You Can

Ten singles. Every "I know you can't" answered with a "but you can." Hang one, or hang the ten in a row.

Series 2Solo

Nine posters, one per line of the code, with its pillar word ghosted across the bottom. Pick the one you need most this year.

Series 3The Wall

Nine posters that hang as one picture. At a three quarter inch gap the mountain shows through all nine. The center panel goes in the middle of the wall, or wherever you look first in the morning.

All nine Wall posters framed and hung three by three on a charcoal wall under a picture light. A faint mountain runs across all nine. Watermarked preview mockup.
Hung at a three quarter inch gap. Tap any poster to see it larger.
Coming soon, join the list

The posters are approved and the store opens soon. Join the list and you will hear the day prints go on sale.

Kind of anti-motivation.

Most motivation sells you a bigger result. Louder, faster, more. AIM is not that. It started on a jobsite, on a long run of hard days, with one question: if you cannot control the results, what can you judge yourself on? The answer was three words. Attitude, integrity, mindset. The rest of the code is just those three words in practice. Grateful, patient, kind, accountable, dependable, the example, purposeful, present, teachable. None of it needs a good day to work.

Coming

The AIM app.

Free. The code in your pocket, nothing else in the way.

  • Daily message. One line of the code, every morning, inside the app.
  • Push notification. A nudge when the line lands, and that is all it ever sends.
  • Add to your calendar. Put a line of the code on the day you will need it.
  • Print at home. AIM members get watermark-free poster files to print locally.

What's coming.
The next few things, in order.

Quarters are targets, not promises. When something ships it comes off this list and onto the page. Nothing here is for sale yet.

  1. Q4 2026

    The daily line on your phone

    Phone notifications and an AIM broadcast channel on Instagram. The free email line is live now.

    Coming
  2. Q4 2026

    The Wall at 24 x 32

    The nine panel set printed at 24 x 32 inches, so the mountain reads across a real wall.

    Coming
  3. Q1 2027

    The AIM app, free

    Daily message, add to your calendar, one push notification. No feed, no streak.

    Coming
  4. Q1 2027

    AIM Membership

    The member tier: the daily line by text message, watermark-free poster files to print locally, and member perks.

    Coming
  5. Q1 2027

    A new poster series

    Series 4. Same ten lines of the code, a new way to hang them.

    Coming
  6. Q1 2027

    AIM Foundations

    The nonprofit side of AIM. AIM Foundations, Inc. is being formed as a Florida nonprofit. We'll update this page when our 501(c)(3) application is filed. The Giving Tree is its first project.

    Coming

Free

Get the daily AIM line.
Free, by email.

One sentence from the code and one thing to do with it, most mornings. No hype, no sales pitch, no streak to keep. Read it, close it, go to work.

No spam. No selling your address. Leave any time with one click.

Coming soon: phone notifications and an AIM broadcast channel on Instagram. Members will get the daily line by text message.

Opening soon

AIM Pro.
The daily line, by text.

The free daily line stays free. Pro puts the line on your phone and adds a few tools, and it helps keep the free version going.

Pro monthly

$6.99/ month

First month free

Free for 30 days, then $6.99/month, renews monthly on your signup date until you cancel. Cancel anytime in Settings.

Opening soon, join the list

Pro yearly

$49.99/ year

First month free. Works out to about $4.17 a month.

Free for 30 days, then $49.99/year, renews yearly on your signup date until you cancel. Cancel anytime in Settings.

Opening soon, join the list

Holiday sale

Founding lifetime

$99Founding Lifetime, one time

Price goes to $199 on January 1, 2027. Only while openings last.

Pro forever, plus every future AIM app and tool on this site. No monthly fee.

Opening soon, join the list

Pro includes

  • The daily line by text. One line of the code, every morning, straight to your phone.
  • AI helper. Meal plans, organizing your week, and add to calendar.
  • Printable posters. Watermark-free files to print at home.
  • Member perks. More to come, announced when Pro opens.

The plain terms

  • Fair use: one text a day. The AI helper includes up to 150 messages a month, reset every month.
  • Monthly and yearly: at checkout you check a box to agree to the renewal terms on the card. We email you 3 days before your free month ends. Cancel online in one step, any time, and you keep Pro until the end of the period you paid for.
  • Lifetime means for as long as we (or a company that takes over the AIM apps) run the AIM or Softly AIM app. It does not mean forever. We will give at least 90 days notice before any shutdown, and anyone who buys the apps or the business must honor lifetime memberships. "Every future app and tool" means AIM's own digital apps and tools on this site, not physical products, merch or printed posters. Membership terms.
  • 14-day refund window on every plan. One account per person.
  • Message and data rates may apply to texts. Reply STOP to stop.
  • Hardship Pass members get everything in Pro except the AI helper. Because the daily text service costs the company every month, it may be limited, paused, or unavailable for Hardship Pass members at times, depending on demand and the company's resources. Everything else stays included. We'll always try to give notice first.
  • AIM Candidate of the Week winners get a free lifetime membership, and it's theirs to keep. Because the AI helper and the daily text service cost the company every month, those two features may be limited, paused, or unavailable for winners at times, depending on demand and the company's resources. Everything else in the membership stays included. We'll always try to give notice first.

Can't afford it? Get a Hardship Pass. Everything except the AI helper, free or pay what you can. No proof needed. We trust you.

How the Hardship Pass works
  • Sign in to the AIM app, add your mobile number, and check "I can't afford Pro right now." Students with a .edu email do not need the checkbox.
  • There is a short box for anything you want to share. It is optional.
  • Pay what you can, or nothing. Any amount helps cover costs. Suggested: $1 or $3. $0 is fine.
  • It is on right away and lasts 12 months. Then one tap renews it, same question, no proof.
Opening soon, join the list

Hardship Pass members get everything in Pro except the AI helper. Because the daily text service costs the company every month, it may be limited, paused, or unavailable for Hardship Pass members at times, depending on demand and the company's resources. Everything else stays included. We'll always try to give notice first.

Every week

AIM Candidate of the Week Award.

Nominate someone in your life who has recently shown real Attitude, Integrity, or Mindset. Every week we choose two AIM Candidates of the Week, one man and one woman, and each receives a free lifetime membership.

Nominate someone Award terms

AIM Candidate of the Week winners get a free lifetime membership, and it's theirs to keep. Because the AI helper and the daily text service cost the company every month, those two features may be limited, paused, or unavailable for winners at times, depending on demand and the company's resources. Everything else in the membership stays included. We'll always try to give notice first.

Support the cause.

The message is the product. The code, the daily text and the previews stay free for anyone who needs them. Support is what keeps it that way. Four ways, pick any.

Give to AIM Foundations and you get a year of AIM: the best subscription, fully unlocked for a year, anything that comes out in that time.

AIM Foundations, Inc. is being formed as a Florida nonprofit. We'll update this page when our 501(c)(3) application is filed.